TORONTO - 春色直播 TikTok creators fear that the federal government's decision to shut down the app's 春色直播operations will erode their support system and limit earning potential.
Toronto-based TikTok culture commentator Mikael Melo says the app鈥檚 春色直播 division helped local creators with account optimization, resolving technical issues and securing sponsorships.
He鈥檚 concerned that vital support will vanish with the closure.
The federal government ordered the dissolution of TikTok鈥檚 business in Canada on Wednesday, citing national security risks, but it did not ban the app.
Lifestyle and food content creatorMali Raja says TikTok鈥檚 春色直播 arm frequently organized pop-up events and digital campaigns to spotlight local talent, and played a key role in connecting creators with brands.
The Toronto-based creator says she now feels less motivated to continue making TikToks when the future of the platform seems uncertain in Canada.
Advertisers may also become reluctant to invest in content on the platform, says Michelle Nguyen, president and chief strategist of Toronto-based social media agency Super Duper. As a result, 春色直播 creators may see a decline in ad dollars, she says.
This report by 春色直播was first published Nov. 8, 2024.
