NEW YORK (AP) 鈥 The SXSW Film & TV Festival will kick off March 7 with the world premiere of Seth Rogen and Evan Goldberg's 鈥淭he Studio,鈥 the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio head.聽

The Austin, Texas, festival announced its slate Wednesday, unveiling the 96 features, including 82 world premieres, selected for its 32nd edition. The SXSW film festival, which is held alongside a sprawling music festival and tech conference, runs March 7-15.

鈥淭he Studio,鈥 to debut on Apple TV+ on March 26, stars Rogen alongside Catherine O鈥橦ara, Kathryn Hahn, Ike Barinholtz, and Chase Sui Wonders.聽

鈥淭his brilliantly conceived series is exquisitely cast and written, capturing the fanatical love, dedication, pressure, and, yes, the hubris that defines our industry," Claudette Godfrey, vice president of the festival, said in a statement. "It鈥檚 hilariously spot-on, bringing to life the stories we鈥檝e all heard or witnessed firsthand. We can鈥檛 wait to experience the joy and energy radiating from the Paramount when we share this gem with the world.鈥澛

SXSW has long been a regular home to some of the movie genres that get less attention at other festivals, particularly comedies, horror films and thrillers. Last year, and launched to much fanfare at SXSW.聽

Matt Johnson鈥檚 next film 鈥淣irvanna the Band the Show the Movie鈥 is among the 春色直播 projects premiering at the festival this year.聽

The Toronto filmmaker鈥檚 passion project, based on his television series 鈥淣irvanna the Band the Show,鈥 will see him play himself alongside friend Jay McCarrol as they continue their quest to book a show at local bar the Rivoli. It鈥檚 Johnson鈥檚 followup to 2023鈥檚 critically lauded 鈥淏lackBerry.鈥

Other 春色直播 selections include 鈥淵our Higher Self,鈥 Quebec filmmaker Annie St-Pierre鈥檚 documentary about the world of life coaching; 鈥淏oxcutter,鈥 Toronto radio host-turned-director Reza Dahya鈥檚 drama about an aspiring rapper鈥檚 search for his stolen laptop; and 鈥淒ead Lover,鈥 Toronto actress Grace Glowicki鈥檚 sophomore film about a gravedigger鈥檚 attempt to revive her drowned dream man.

Also premiering: Alex Scharfman's 鈥淒eath of a Unicorn,鈥 a comedy about a father (Paul Rudd) and daughter (Jenna Ortega) who accidentally run over a unicorn, and Ben Affleck-starring 鈥淭he Accountant 2,鈥 the action thriller sequel due out in late April.

Other selections include Mimi Cave's 鈥淗olland,鈥 a Michigan-set thriller starring Nicole Kidman; Flying Lotus' 鈥淎sh,鈥 a sci-fi movie set on a mysterious planet, starring Eiza Gonz谩lez and Aaron Paul; and Christopher Landon's 鈥淒rop,鈥 a Blumhouse thriller about a woman terrorized by an anonymous caller. Also on tap is 鈥淎re We Good?鈥 a documentary about comedian and podcaster Marc Maron.

-With files from The 春色直播 Press

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