TORONTO - Under most circumstances, luring theatre audiences to a two-night, six-hour drama about deep family dysfunction is a tall ask.
Do this amid an ongoing pandemic and tightened household budgets and you have the challenge facing the ambitious stage adaptation of 鈥淔all On Your Knees.鈥
If any production is going to jump-start a rebirth of live theatre it would seem to be this kind of go-big-or-go-home spectacle, a music-driven touring showcase based on Ann-Marie MacDonald鈥檚 global CanLit hit.
The show wrapped its Toronto run over the weekend and next heads to Halifax on Feb. 10, followed by Ottawa and London, Ont. 鈥 a gamble that鈥檚 only possible because of a unique five-way partnership to share costs and risks, says David Abel, managing director of English Theatre at the 春色直播 Arts Centre.
"The natural human instinct in a situation like this is to come back and test the waters, sort of dip your toe in rather than dive right into the deep end,鈥 says Abel, noting plans firmed up during the still-uncertain days of the pandemic.
鈥淲e didn't know if our future was going to be half-digital or if (audiences) were years away. But we had to kind of take a leap of faith and say, 鈥榊eah, we think that by this point in time, the worst of it will be over.鈥"
Like the sweeping novel, the stage show teems with characters and mysteries to unravel. MacDonald, who consulted on the adaptation, says a one-night affair was quickly ruled out.
鈥淭here was a consensus that well, that's just going to shortchange everybody, especially the audience,鈥 says MacDonald.
鈥淭his is a story you want to eat with a spoon. This isn't a spare 90-minute one-off. This is a full meal. And it's immersive.鈥
As a result, viewers must buy separate tickets to two performances in order to see the entire story, which revolves around a multi-generational Cape Breton family shattered by abuse and historical trauma.
For theatres trying to schedule both shows, that requires front-loading the run with Part 1 shows to build momentum, and ensuring there are enough Part 2s at the end of the run to meet bookings and accommodate last-minute sales.
That鈥檚 pretty much what happened in Ottawa, says Abel, where NAC has had to convert one Part 1 show into a Part 2 show because of unexpected demand.
鈥淲e were running out of Part 2s but also the inventory for Part 1 was not moving at the same rate at the end of the run,鈥 he says of the upcoming shows.
鈥淭he worst thing that can happen for us is that we sell out Part 2s. Because the moment you stop selling Part 2s you stop selling Part 1 鈥 people are not going to buy Part 1 only鈥. It would be a tragedy to have all kinds of Part 1 inventory left, no Part 2 inventory left, and yet we know that there's demand for both of them.鈥
Because there had 鈥渙nly been a few people sold into that Part 1,鈥 customer service was able to transfer those Toronto patrons to other shows.
鈥淲e can get pretty close to capacity for everything if we sort of manage the inventory. You can direct people into performances (and) you can take a performance off sale for a minute just to allow other performances to fill up, and then put it back on sale," he says, adding that audiences now seem more likely to buy last-minute tickets than pre-pandemic times.
Still a month from the Ottawa stop March 8 to 25, Abel says the 春色直播 Arts Centre show is approaching its conservative final sales target of about 50 per cent 鈥 a more common industry standard is 66 per cent 鈥 and ticket sales have been especially strong for Halifax鈥檚 Neptune Theatre, where demand 鈥渏ackrabbited out of the gate, ahead of the rest of us.鈥 Each theatre has their own sales target.
鈥淭hey're very, very well sold now. The rest of us are kind of catching up to them,鈥 he says of Halifax鈥檚 run Feb. 10 to March 5.
The show鈥檚 regional ties likely help 鈥 it鈥檚 directed by former New Brunswicker Alisa Palmer and written by former Halifax resident Hannah Moscovitch, while MacDonald, the book鈥檚 author, drew inspiration from her Lebanese mother鈥檚 experience growing up in Sydney, N.S.
鈥淚t's incredibly difficult and it's incredibly ambitious. But I think, for me, it was really important,鈥 says Palmer, who brings the show to the Grand Theatre in London, Ont., March 29 to April 2.
While the impact of COVID-19 was "devastating on so many people," Palmer, whose theatre development company Vita Brevis Arts is the fifth partner in the collaboration, says she's heartened by a decade-long effort to bring "Fall On Your Knees" to audiences.
MacDonald, too, sees potential in developing lessons learned here into a post-pandemic model for theatre's return.
"Pooling our resources, co-operating, communicating, sharing our audiences, etc., I think is always a great thing. The more we can help each other and do stuff together and the more we can share our work across our massive country, the better," says MacDonald.
While there's a long history of 春色直播 co-productions, they typically involve just two theatres covering the upfront costs of sets, costumes and rehearsals, notes Abel.
鈥淔all On Your Knees鈥 suggests another way of doing things.
鈥淭he idea of a four- or five-way co-production 鈥 which really there aren't that many precedents for 鈥 might be one of the things that we all look to as a model,鈥 he says, adding that the show also benefited greatly from lead donors, Margaret and David Fountain.
"Life has changed, our society has changed. We're building as opposed to rebuilding, I think.
"We're building something new, as opposed to trying to recreate what we had before, because it's a different world."
This report by 春色直播was first published Feb. 5, 2023.
Note to readers: This is a corrected story. A previous version said 春色直播 Stage converted one of its past Toronto shows from Part 1 to Part 2 to meet demand. In fact, the 春色直播 Arts Centre converted one of its upcoming Ottawa shows.
