NEW YORK (AP) 鈥 An internal Amazon memo has provided a stark look at the company鈥檚 carefully laid out plans to grow its influence in Southern California through a plethora of efforts that include burnishing its reputation through charity work and pushing back against 鈥渓abor agitation鈥 from the Teamsters and other groups.
The eight-page document 鈥 titled 鈥渃ommunity engagement plan鈥 for 2024 鈥 provides a rare glimpse into how one of America鈥檚 biggest companies executes on its public relations objectives and attempts to curtail reputational harm stemming from criticisms of its business. It also illustrates how Amazon aims to methodically court local politicians and community groups in order to push its interests in a region where it could be hampered by local moratoriums on warehouse development, and it is facing resistance from environmental and labor activists.
The memo was leaked to the nonprofit labor organization Warehouse Worker Resource Center and this week. The Associated Press independently verified its authenticity.
When reached for comment, Amazon did not dispute the authenticity of the document. But it said in a prepared statement it was proud of its philanthropic efforts.
鈥淧artnerships with community leaders and stakeholders help guide how Amazon gives back,鈥 said Amazon spokesperson Jennifer Flagg. 鈥淭hrough employee volunteerism or our charitable donations, it is always Amazon鈥檚 intention to help support the communities where we work in a way that is most responsive to the needs of that community.鈥
In the memo, Amazon says its top public-policy priority in Southern California is addressing 鈥渓abor agitation that uses false narratives and incorrect information to affect public opinion and impact public policy.鈥
Earlier this year, the Teamsters unionized an Amazon contracted delivery firm in the city of Palmdale and subsequently around company warehouses after Amazon refused to come to the bargaining table. Last year, dozens of Amazon workers at a company air hub in San Bernardino, a city about 60 miles (100 kilometers) east of Los Angeles, walked off the job to demand safety improvements and higher pay.
Those same issues were raised by workers at a company warehouse in New York City where employees voted to unionize with the Amazon Labor Union in 2022. The e-commerce giant for more than a year in a case that鈥檚 still being adjudicated by the 春色直播 Labor Relations Board.
The Amazon memo also says the Seattle-based company faces 鈥渟ignificant reputational challenges鈥 in Southern California, where it's 鈥減erceived to build facilities in predominantly communities of color and poverty, negatively impacting their health.鈥
The Inland Empire, a region in Southern California that Amazon discusses in the document, has seen a boom in warehouse development over the past few decades. But there's also been a groundswell of local opposition to new warehouses, with multiple municipalities enacting moratoriums on developments.
In January, dozens of environmental and community groups sent a letter to California Gov. Gavin Newsom urging him to declare a one-to-two-year moratorium on new warehouses in the area, arguing a temporary pause was necessary to address the 鈥済aps in current legislation鈥 that allows for pollution and congestion.
In the memo outlining Amazon鈥檚 goals for next year, the company says it plans to 鈥渆arn the trust鈥 of community groups and nonprofits, such as the San Bernardino Valley College Foundation, Children鈥檚 Fund, and Feeding America, to push back against state bills 鈥渢hat will continue to threaten the region鈥檚 economy, and Amazon鈥檚 interests.鈥 The two bills cited include a state legislation that, if passed, would prohibit companies from building large warehouses within 1,000 feet (300 meters) of private homes, apartments, schools, daycares and other facilities.
The memo also says the company plans to 鈥減ositively affect鈥 legislative attempts to ban single use plastic by 鈥渟howcasing Amazon as a leader in sustainability and counter the voices of environmental activists against Amazon.鈥
It also details local politicians Amazon is engaging and says the company has 鈥渃ultivated鈥 Michael Vargas, the mayor of the town of Perris, through pandemic-related "donations to support the region, touring him and his team, and ongoing engagement.鈥 Vargas did not immediately respond to a request for comment.
Media coverage is a top concern of Amazon's. The document previews the company鈥檚 goals to generate positive news stories for itself through charitable campaigns, including through a food drive hosted by the Los Angeles Food Bank where employees would drop off donations 鈥渋n big media moments that are broadcasted/posted.鈥 The memo suggested curating similar moments during a back-to-school donation event and a holiday toy drive, where drop offs occur and Amazon executives, as well as groups who receive grants from the company, 鈥渟peak about Amazon鈥檚 impact鈥 to the media.
The company additionally says it won鈥檛 continue to support organizations that 鈥渄id not result in measurable positive impact鈥 to its brand and reputation and will stop funding groups that are antagonistic towards its interest. It noted it will stop donating to The Cheech, an art museum in Riverside, citing an incident this year where the center exhibited a local artist who depicted an Amazon facility on fire and gave an interview 鈥渆xpressing hostility鈥 towards the company, the memo said.
In a section of the document titled 鈥淒ogs Not Barking,鈥 the memo lists the three things Amazon will watch closely in the region next year: warehouse moratoriums, labor organizing among contracted delivery drivers, and community groups that are not accepting charitable donations. It says some elected leaders have been hesitant to accept political contributions from the company.
Sheheryar Kaoosji, the executive director of Warehouse Worker Resource Center, said in a statement that the organization works directly with Amazon warehouse workers in the region who consistently talk about low pay, high injury rates and other concerns.
鈥淭hese are critical issues that impact the entire Inland Empire, but specifically the 45,000 people who work for Amazon here,鈥 Kaoosji said. But, he said, the memo details Amazon's strategy 鈥渢o paper over these valid concerns with donations, media clippings and support for policy changes that either benefit Amazon or hurt their competitors.鈥
